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Creation of Power Architecture Brand System

This is an exciting time in the history of Power Architecture^TM technology. With the Power.org community's 'coming of age' and the emergence of a new roadmap for this important technology, we have the opportunity to reenergize the brand system to create an exciting Power Architecture experience moving forward. On July 24. 2006, Power.org formally unveiled a new brand identity, representing a milestone in the community’s development and solidifying a commitment to the Power Architecture platform.

We worked closely with the renowned brand agency Lippincott Mercer to develop a new image that more accurately expresses the energy, vitality and flexibility of the Power Architecture platform.

Alex Reid, a partner at Lippincott Mercer, sums up the opportunity nicely:

"Through our research with the engineering community and OEM representatives, we found that Power Architecture already had a strong following—it was perceived to be the most scalable and flexible architecture available. However, a clear opportunity existed to heighten the awareness and prevalence of Power Architecture, presenting an integrated offering that was entering new market segments, evolving through the influence of leading engineers and providing users the freedom to innovate."

Elements of the Power Logo

Power Band symbol: The symbol expresses energy and vitality. As a fluid, organic object, caught in motion, the Power Band suggests flexibility and agility. It reinforces the continuity and transformation of our platform and the endless possibilities it offers our customers to innovate and deliver value to their business. Carrier: The black carrier shape draws attention to the Power Band and logotype. It provides a clear backdrop for the symbol and logotype, ensuring maximum visibility. Logotype: The word “Power” is presented in a clean, modern sans-serif typeface, one that compliments the fluid form of the Power Band. The logotype suggests simplicity and directness.

Other Brand Center Topics Return to the main Brand Center page Our Brand Heritage Creation of the Brand System The Power Architecture Brand System Brand System FAQ Request a Trademark License Brand Discussion Forum Brand eStore

Other Lippincott Mercer Clients Lippincott Mercer crafts today's most exciting new brands and helps reinvigorate long-established corporate identities. Their clients include Cingular, Sprint, Continental Airlines, Citigroup, McDonald's, AOL, Hummer, Coca-Cola, Walt Disney, HP, IBM and Sony Music.