The Power Architecture Brand Heritage
What began in 1990 as the Performance Optimization With Enhanced RISC (POWERTM) has evolved into the Power ArchitectureTM platform today, the foundation for some of the world's most pervasive applications in fields as varied as automotive control, wireless infrastructure, enterprise severs and home entertainment systems. It represents a rich history of technical innovations and market-right solutions.
The PowerPCTM architecture began in the early '90s as a collaboration between Motorola (now Freescale Semiconductor), IBM and Apple—a three-way partnership defining an optimized architecture for general purpose computing. PowerPC technology is well known today, especially within the embedded marketplace.
With the creation of Power.org and the Power Architecture Advisory Council, the technology is now evolving through a community environment. The next ISA milestone to the market, called Power ISATM version 2.03, ensures architectural consistency and is the stepping stone to a new generation of architectural innovations.
In conjunction with the architectural transformation, a brand metamorphosis is occurring. The new Power Architecture brand system builds on the significant heritage of PowerPC and other Power brands before it. We encourage adoption of the Power Architecture brand system wherever possible to enable powerful, consistent and simplified brand communications.