Keynote Speakers
Our Platinum Sponsors set the stage for two days of intensive education
on day one of the conference. Attendees heard from business leaders
from AMCC, Freescale and IBM - sharing their visions for Power Architecture
technology and for the many markets it plays in. On day two, Jim Bell, a
leading scientist for Mars exploration, shared lessons learned
from reaching for the stars every day - and sent attendees home
inspiration to take your designs further.

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Jim Bell
Associate Professor and Director of Graduate Studies, Astronomy
Department
Cornell University
Dr. Bell is the lead scientist for the Pancam color imaging system on
the NASA Mars Exploration Rovers Spirit and Opportunity, and is the
author of the book "Postcards from Mars", a pictorial history of
the rover missions. He has published many of his research results in
major astronomy journals, is a frequent contributor to popular astronomy
magazines and radio shows, and has edited a book about the Near Earth
Asteroid Rendezvous mission. He is also a member of the science teams of
the NASA Mars Pathfinder, Near Earth Asteroid Rendezvous (NEAR), Mars
Odyssey Orbiter, Mars Reconnaissance Orbiter missions and the 2009
Mars Science Laboratory rover mission teams. His studies primarily focus
on the geology, geochemistry, and mineralogy of planets, asteroids, and
comets using data obtained from telescopes and spacecraft
missions.
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Jim Kahle
IBM Fellow, Chief Architect and Director of Technology, Austin Design
Center for the Cell Technology
IBM
Jim is an IBM Fellow with over 20 years of research and development
experience in chip design. He is a renowned expert in the microprocessor
industry for delivering break through designs. His current role is Chief
Architect and Director of Technology for the Austin Based Design Center
for the Cell Technology which is a partnership with IBM, Sony and
Toshiba. He has been key to the definition of the Power Architecture and
of the superscalar techniques used in IBM. Jim has been on the forefront
of Dual Core designs, Asymetric Multiprocessors, Superscalar design, and
SMT microarchitectures. He was a key designer for the RIOS I processor
that launched IBM into the RS/6000 line of workstations and servers, was
one of the founding members of the Somerset Design Center, Project
Manager for the PowerPC 603 and follow on processors and was the Chief
Architect for the POWER4 core.
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Lynelle McKay
Senior Vice President and General Manager, Networking & Computing
Systems Group
Freescale Semiconductor
Lynelle leads the innovation, development and marketing of
communications processors, host processors, digital signal processors,
network multimedia and RF power devices for the wireline and wireless
networking and computing markets for Freescale. Essentially, Lynelle's
team delivers the processing intelligence and connectivity solutions for
the equipment that runs just about every kind of network you can
imagine, from infrastructure to access to enterprise to small office to
the digital home.
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Brian Wilkie
Vice President and Assistant General Manager of the Integrated
Communications Products
AMCC
Brian spent 25 years with Motorola Semiconductor, first in Applications,
then as European Marketing Manager for Microprocessors. He advanced
leadership roles in Motorola's Advanced Microcontroller Division,
Automotive Powertrain Division, and the Computing Platform
Division.
In 2004 Brian joined AMCC as Vice President and General Manager of the
PowerPC® business which AMCC acquired from IBM. Having built up the team
and the business, this has now been merged into the Integrated
Communications Products Unit in order to maximize the benefit of Power
Architecture across AMCC's product range. Mr. Wilkie holds a BSEE from
Glasgow University in Scotland. He also holds several patents in the
field of microcontroller architecture and timers.
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Sponsored by:
Platinum Sponsors:
Gold Sponsors:
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Mentor Graphics, MontaVista, Wind River
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Bronze Sponsors:
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Denali, e2v, EVE-USA, IPextreme,
Lauterbach, LynuxWorks, P.A. Semi, Terra Soft Solutions, Tundra
Semiconductor, VaST Systems Technology, Virtutech, Xilinx
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Media Sponsors:
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