2012 ASIA Power Architecture Conference


Empowering Innovation & Local Collaboration
Thursday October 25, 2012

 

Overview

The Power.org Board of Directors welcomes you to the ASIA Power Architecture Conference. The conference theme is
“ThinkPower ChoosePower – Empowering Collaboration and Local Innovation”— heralding 21 years of Power Architecture innovation and acknowledging its key role for the future of interconnected, interactive and intelligent systems.

For the past 21 years, Power Architecture technology has been at the forefront of the digital age. Today, the
Power Architecture dominates the 32/64-bit MPU market making it the number one world-wide market share leader in 32-bit MPUs and the number two world-wide market share leader in 64-bit CPUs.

The technology has a strong future ahead, and we have amassed an impressive collection of industry and government
leaders to share their vision for how Power Architecture technology will lead a new century of smart systems, helping
the world connect, interact and think.

The event is sponsored by IBM, Freescale, C*Core, LSI, Servergy, VeriSilicon and Synopsys. The conference is Supported by CSIA (China Semiconductor Industry Association), SPAST (Shanghai Pudong Association for Science and Technology) and Linux Foundation. We want to thank all of the sponsor companies for sharing their expertise and for demonstrating the broad application of Power Architecture technology and the supporters for the mutual collaboration.

We hope you will leave the conference with insights on why Power Architecture technology is vital to your business—
today and into the future—and think of Power Architecture technology as the foundation for your next smart solution.

Sincerely,
Power.org Board of Directors

Sponsors

Media Supporter

Platinum Sponsors

Gold Sponsors

Silver Sponsors

   

Supporter

MEDIA Supporter

 

Conference Quick Facts

Agenda at a Glance

9:00–12:10 Morning Sessions

  • Welcome, Agenda and Remarks
  • Keynote Speakers by Government Officers and Local Officials
  • Opening Remarks
  • Company Presentations

13:30–16:30 Afternoon Sessions

  • Executive Roundtable: ThinkPower ChoosePower for the Future
  • Company Presentations

16:30–18:00 Demonstrations and Networking

Demonstrations

The ASIA Power Architecture Conference will feature a rich set of demonstrations that includes Android 2.3 demo, next generation Enterprise Access Point (802.11AC), new T4240 QDS, PowerLinux, Automotive application, PPC 476 & Android, new class of enterprise server, 9131 FDD-LTE, DB2 on Power, Rational software tools and others.

Demo Operating Hours

  • Morning and afternoon coffee breaks.
  • 16:30–18:00

Language

Speakers and executives will present and speak in the language of their choice. Simultaneous translations will be provided. Content of slides will be either in Chinese or English.

Agenda

Start

Title

Presenter

8:00 Registration
8:20 Executives meeting with Gov. Officers and local officials  (BY INVITATION ONLY)
9:00 Welcome Mr. Fawzi Behmann, Executive Marketing Director & board member, Power.org
Introduction Dr. Eric TsouSTG Business Development Executive, IBM
9:10 Keynote Speeches – Gov. Officials Officers and Local Officials
9:25 Opening Remarks – IBM Mr. Michael Desens, VP, IBM
Opening Remarks – Freescale Dr. Dac Pham, Fellow and Director, Freescale Semiconductor, Board Director, Power.org
Opening Remarks – C*core Mr. Jiang Zheng, Chairman of the Board, C*Core
9:55 C*Core scalable design platform help you to win! Mr. Joe Xiao, General Manager, C*Core
10:15 PowerPC based SoC development platform running Android/Linux OS Mr. Rui Wang, VP of China Sales , VeriSilicon
10:35 Coffee Break
10:50 Opening Remarks Elmer Corbin, Director, STG Custom Processor Business, IBM; and Power.org chairman
Why designers, developers and decision makers continue to select Power Architecture technology for their solutions? Mr. Fawzi Behmann, Executive Marketing Director and board member, Power.org
11:10 IBM Power Update Mr. Tom ReevesVP of Business Development and Licensing, IBM
11:30 Introduction to Freescale 28nm e6500 Advanced 64bit multicore/multithreading Power Architecture for embedded space Dr. Dac Pham, Fellow and Director, NMSG, Freescale, and Director, Board of Directors, Power.org.
11:50 Power Linux Innovation, Collaboration and Growth in the Global Data Center Market Mr. Bill Mapp, Founder, Chairman and CEO, Servergy
12:10 Lunch & Lucky Draw (Wii Game Console)
1 12:10 Executive — Media/Analyst Meeting Luncheon (BY INVITATION ONLY)
13:30

Executive Roundtable Discussion

ThinkPower ChoosePower

for the Future

Mr. Tom ReevesVP of Business Development and Licensing, IBM
Mr. Jiang Zheng, Chairman of the Board, C*Core
Dr. Dac Pham, Fellow and Director, NMSG, Freescale; Director, Power.org.
Dilip Ramachandran, Sr. Director of Marketing, Networking Solutions Group, LSI
Bill Wang, VP of  Business Development, Verisilicon
Mr. Bill Mapp, Founder, Chairman and CEO, Servergy
Rich Goldman, VP, Corporate Marketing and Strategic Alliances, Synopsys, Inc. & CEO of Synopsys Armenia

Moderators

Mr. Joe Xiao, General Manager, C*Core
Prof. Qi Zhengwei, Shanghai Jiao Tong University
14:30 Axxia® Communication Processor Overview Mr. Wei Wang, Sr. Product Marketing Manager, LSI
14:50 IBM Power Linux Strategy Ms. Janice Wang, Director, Worldwide High Volume Power Systems Development, IBM
15:10 Networking Trends – Software Defined Networking, Networking Virtualization, and Cloud Orchestration Mr. Rob OshanaDirector of Software R&D, Networking, Freescale
15:30 Coffee Break  
15:45 Software Overview on Multicore Power Platforms Dr. Xin Xin YangSenior Engineering Manager, NMSG, Freescale
16:05 IBM high density Micro server demonstration platform leveraging PowerPC, Linux and hot-water cooling Mr. Ronald LuijenIBM Research GmbH
16:25 Recap & Lucky Draw (Xbox Game Console)
16:30 Demo & Networking
18:30 VIP Dinner (Gov. Officials, Sponsors, Special invited guests) (BY INVITATION ONLY)

Presentations and Abstracts

9:00–09:10 Welcome and Introduction
Presenter: Mr. Fawzi Behmann, Executive Marketing Director & Board Member, Power.org
Dr. Eric Tsou, IBM Manager, Systems & Technology Group, Microelectronics Division Business Development Executive
   
9:10–09:25 Keynote: Government Official
   
9:25–09:55 Opening Remarks
Presenter: Michael Desens, IBM VP, Enterprise Systems Development & Greater China Group STG Development Labs
Presenter: Dac Pham, Fellow and Director, HW Technology Cores, Platforms and IP, Netwoking and Multimedia Solutions Group, Freescale, Board Direcor, Power.org
Presenter: Mr. Jiang Zheng, Chairman of the Board, C*Core
   
9:55–10:15 C*Core Presentation
Title: “ C*Core scalable design platform help you to win!”
Presenter: Mr. Joe Xiao, General Manager, C*Core
Abstract: Introducing the C*Core scalable design platform based on PowerPC ISA
   
10:15–10:35 VeriSilicon Presentation
Title: “PowerPC based SoC development platform running Android/Linux OS“
Presenter: Mr. Rui Wang, VP of China Sales , VeriSilicon
Abstract: This presentation outlines a high performance, scalable and re-usable SoC development platform for a variety of multi-media applications, such as gaming. Platform based SoC development reduces risk, time-to-market, and cost while provides flexibility to develop application specific features and functions.
   
10:15–10:35 Power.org Presentation
Title: Opening Remarks
Presenter: Elmer Corbin, IBM Director, STG Custom Processor Business & chairman, board of directors,for Power.org.
   
Title: “Why designers, developers and decision makers continue to select Power Architecture technology for their solutions?”
Presenter: Mr. Fawzi Behmann, Executive Marketing Director and board member, Power.org
Abstract: This session will provide a brief overview of over 21 years of Power Architectural technology innovation, targeting both embedded and compute spaces. Presenting use cases of differentiated ecosystem solutions in key vertical markets. Concluding with key factors spurring your imagination and speeding your design leveraging the latest of technological trends.
   
11:10–11:30 IBM Presentation
Title: “IBM Power Update“
Presenter: Mr. Tom Reeves, IBM VP Business Development and Licensing
Abstract: Tom will discuss some of the major Power events of the past year, including HPC, Enterprise server, and embedded areas.
   
11:30–11:50 Freescale Presentation
Title: “Introduction to Freescale 28nm e6500 Advanced 64bit multicore/multithreading Power Architecture for Embedded space”
Presenter: Dr. Dac Pham, Fellow and Director, HW Technology Cores, Platforms and IP, Networking and Multimedia Solutions Group, Freescale and director, board of directors, for Power.org.
Abstract: Power Architecture provides exceptional performance/power through innovation in ISA, efficient pipeline design with superscalar, SIMD, and multi-threading/multi-processing technology. Freescale latest portfolio of multicore products built on Power Architecture technology offers unprecedented levels of performance, power-efficiency and ease of programmability. This presentation highlights Freescale Power Architecture e6500 at the heart of two leading Networking and Wireless Access products. These products innovate on many aspects from heterogeneous architecture on a common coherent fabric to virtual technology on 64bit multithreading with almost 2 billions transistors on a single chip.products. These products innovate on many aspects from heterogeneous architecture on a common coherent fabric to virtual technology on 64bit multithreading with almost 2 billions transistors on a single chip.
   
11:50–12:10 Servergy Presentation
Title: “Power Linux Innovation, Collaboration and Growth in the Global Data Center Market”
Presenter: Mr. Bill Mapp, Founder, Chairman and CEO, Servergy
Abstract: According to IDC, by 2015 there will be over 2 Billion more people online, 75X more data center traffic and 10X more servers in the world than today. For Power Architecture to see real growth in the global data center market will require true collaboration and innovation across the industry. Servergy is proud to be a new member of the global power.org community of top companies who are excited about innovation, collaboration and growth of Power Architecture. The new Power Linux volume servers help drastically reduce the power, cooling and space costs for global data centers. Servergy provides an exciting and complimentary new entry point solution that helps significantly expand the reach and migration path up the rich eco-system of the Power Linux value chain. Servergy has introduced an innovative new enterprise class of hyper-efficient high performance Power Linux ™ servers that literally help pay for themselves by lowering power and space costs by up to 80% or more. Servergy is partnered with a rapidly growing list of top global companies. Please visit servergy.com for more details.
   
13:30–14:30 Executive Roundtable: ThinkPOWER ChoosePOWER for the Future
Executives:
  • Mr. Tom Reeves, IBM VP Business Development and Licensing
  • Mr. Jiang Zheng, Chairman of the Board, C*Core
  • Dr. Dac Pham, Fellow and Director, HW Technology Cores, Platforms and IP, Networking and Multimedia Solutions Group, Freescale and director, board of directors, for Power.org.
  • Dilip Ramachandran, Sr. Director of Marketing, Networking Solutions Group
  • Bill Wang, Corporate VP of Business Development
  • Mr. Bill Mapp, Founder, Chairman and CEO
  • Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys, Inc.
  • Chief Executive Officer, Synopsys Armenia
Executive Roundtable Moderators: Mr. Joe Xiao, General Manager, C*Core
   
14:30–14:50 LSI Presentation
Title: “Axxia® Communication Processor Overview”
Presenter: Wei Wang, Sr. Product Marketing Manager. LSI
Abstract: The relentless growth of digital information in our businesses and our lives is causing a data deluge. Created by the bandwidth explosion of user traffic coupled with the increasing use of always-on and M2M applications, the data deluge is driving the need for high-performance control plane processing. Next-generation networks based on IP must support technologies to enable cost-effective bandwidth scaling of user and control traffic, network synchronization, security, and policy-based billing. In this presentation, we discuss how the Axxia Communication Processor:

  • supports all the requirements of next-generation network applications
  • maximizes hardware and software leveraged across a broad range of products
  • minimizes the lifetime cost of ownership and meets time to market needs
   
14:50–15:10 PowerLinux Presentation
Title: “IBM Power Linux Strategy“
Presenter: Janice Wang, Director, Worldwide High Volume Power Systems Development, IBM
Abstract: IBM has been a strong sponsor in Linux since 1999, there are 600+ full time programmers working in Linux and supports Linux across all Server products. IBM is extending the Linux support on Power Systems by offering a complete new set of solutions – new server offering, software and solutions.
   
15:10–15:30 OpenFlow Presentation
Title: “Networking Trends – Software Defined Networking, Networking Virtualization, and Cloud Orchestration”
Presenter: Rob Oshana, Director of Software R&D, Networking and Multimedia Group
Abstract: Software-Defined Networking (SDN) is a powerful new network paradigm designed to address bandwidth-intensive applications which demand more speed, scalability, and resilience. SDN is an approach to networking in which control is decoupled from hardware and given to a software application called a controller. This presentation will overview some key networking technology trends such as software defined networking, network virtualization, and cloud orchestration.
   
15:45–16:05 Multicore Software Presentation
Title: “Software Overview on Multicore Power Platforms”
Presenter: Xin Xin Yang, Senior Engineering Manager, Software R&D, Networking & Multimedia Solutions Group, Freescale
Abstract: Brief description: Software plays more and more important role in the Multicore platforms. This session summarizes the current software development requirement and status of multicore platforms . Then it focuses on the key technologies: Software Environment, Virtualization, User Space Software, Power Management, Optimization, Usability, Distributions and Testing. Finally it describes the roadmap and discusses the development strategy of the software on the Multicore Power platforms.
   
16:05–16:25 DB2 on Power Presentation
Title: “IBM high density Micro server demonstration platform leveraging PowerPC, Linux and hot-water cooling “
Presenter: Ronald Luijten, Data Motion Architect, IBM Research GmbH
Abstract: IBM research – Zurich and Astron recently started the 5 year DOME research project, co-funded by the Dutch government, to develop technology roadmaps to build the SKA (Square Kilometer Array) radioastronomy antenna. The DOME microserver demonstrator addresses high density, low-cost and low-power computing requirements in the SKA project. The microserver demonstrator also targetsIBMs anticipated business needs. In this presentation, I will outline the microserver objectives, requirements and show what we are currently building using one of the newest Freescale 64 bit PPC parts. I will furthermore demonstrate that we are able to run IBM business middleware on this platform.

 

Demonstrations

The ASIA Power Architecture Conference will feature a rich set of demonstrations that includes Android 2.3 demo platform, next generation Enterprise Access Point (802.11AC), new T4240 QDS, PowerLinux, Automotive application, PPC 476 & Android, new class of enterprise server, 9131 FDD-LTE, Rational software tools and others.

C*Core    – “ C*Core scalable design Services“
Freescale Enterprise AP-WLAN –  “High Performance, Differentiated Enterprise AP with IEEE® 802.11ac”
Freescale Multicore -  “QorIQ P10xx Multi-Service Gateway (MBG)”
Freescale modular development platform -  “QorIQ P1 MPU Tower System Processor Modular Platform“
Freescale Residential Smart Gateway – “基于MPC8308的网络智能闸道 (NSG)参考设计”
Freescale “QorIQ Qonverge BSC9131 Small Cell Base Station Reference Design
Freescale  Auto – ”BLDC电机闭环调速系统”
Freescale  Auto -  “基于MPC5606S的汽车仪表解决方案”
Freescale new “T4240  with e6500 running VxWorks SMP on each Core Cluster”
IBM – “Android running on 476 platform “
IBM -  “Power Linux running on a PureSpec System “
IBM – “DB2 running on Power “
IBM – “ IBM STG usage of Rational tools for chip design”
LSI –  “Axxia® Communication Processor Accelerates Control Plane Offload”
Servergy – “A New “Hyper-Efficient” Class of Power Linux Server!”
VeriSilicon – “PowerPC based SoC development platform running Android/Linux OS“