Home » News » Articles » New Power Architecture Brand

Power.org Announces Technical Milestones in Concert with Refreshed Brand Identity

Power.org celebrates its first full year of operations with several key announcements that will shape the future of Power Architecture technology and the Power.org community

July 2006 marks the beginning of the second year of Power.org operations.  And we are kicking it off with a bang. 

What began as a vision of multiple companies openly collaborating to improve Power Architecture technology for the entire ecosystem is starting to bear fruit.

Power.org announced several key initiatives that will drive the future of Power Architecture technology.  The announcements were made at both the Freescale Technology Forum in Orlando and at the 43rd annual Design Automation Conference (DAC) in San Francisco.

"Ultimately, Power Architecture technology is far more than the ISA," said Charles King, principal analyst, Pund-IT, Inc. "It also represents an expanding ecosystem and developer community that enables faster, easier application development. In addition, it supports a wide range of end solutions, from consumer entertainment devices to automotive braking systems to wireless base station controllers to the world’s fastest supercomputers. The elegant, new Power Architecture brand identity melds more than 15 years of architectural evolution and market-altering solutions with the forward-thinking invention and collaboration embodied in Power.org."


Announcement Highlights

Merged Instruction Set Architecture

Power.org's Power Architecture Advisory Council (PAAC) is introducing the next step in the roadmap for the instruction set architecture. The Power ISA version 2.03 incorporates capabilities of previous Power ISA versions including, virtualization, variable length encoding, vector processing technology (also know as AltiVecTM technology), and more.

With Power ISA version 2.03, semiconductor vendors will have access to more categories of capabilities than ever before for their implementations. Moving forward, software and system developers will have a more consistent, compatible framework for creating products and platforms based on Power Architecture technology for a broad range of markets and applications.

Platform Architecture Specification

Power.org is also preparing to release its first collaboratively developed open platform architecture.  The Power Architecture Platform Requirement (PAPR) specification provides the foundation for rapid development of standard Power Architecture platforms based on the Linux® operating system for select applications.

The specification and associated reference design offers Power.org members and the Power Architecture development community a standard platform for streamlining the development of off-the-shelf Linux distributions and applications.


Unified Brand and Logo


Power.org is launching a new, unified Power Architecture branding system that places all the various elements of Power Architecture technology under a common brand with an updated visual identity.

The new Power logo serves as the unifying symbol for the Power Architecture ecosystem. Power.org community and ecosystem members can leverage the new Power brand to build value for their Power Architecture technology-based products and solutions.


New Power.org Members

Power.org also welcomed five new corporate members:


Additionally, Genesi has upgraded thier membership to join our Board of Directors.

Media Coverage



Posted July 24, 2006