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Power.org in China

Power.org returned to China, where the Power.org movement began last December, to hold its second community event.  The conference, held in the St. Regis hotel in Shanghai, on September 27th and 28th was focused on innovative Power Architecture concepts, as well as design tools and solutions for Power Architecture system-on-chip developers.  New members and technical developments were also announced.


Location   About Shanghai
The St. Regis Hotel, Shanghai
No. 889, Dongfang Road, Pudong
Shanghai, China 200122

   Shanghai lies in central-Eastern China at the mouth of the Yangtze River and along the East China Sea. It is the biggest and most developed city in China. Shanghai's recent development has made it one of the most important ecnomic, commercial, financial, and communications centers in China. Shanghai is also home to the world's busiest port, followed by Singapore and Rotterdam. For more information: Shanghai Travel Guide


The agenda: Day 1, September 27


Topic Presenter Description
Registration/coffee and tea    
Welcome/agenda overview Morris Chen, vice president competitive sales, IBM AP  
Keynote address: The importance of open standards in China Special guest speaker
Guan Bai Yu, director, Department of Electronics Product Administration, IC division, Ministry of Information Industry		 Director Guan will discuss the importance of open standards and the value of open collaborative organizations like Power.org in China.
Power.org update and announcements Nigel Beck, Chair, Power.org Nigel Beck will report on the ramp-up of Power.org and the organization's accomplishments to date. He will also discuss how the organization is positioned to develop a leadership worldwide ecosystem around Power Architecture.
Power Architecture leadership Vijay Lund, vice president, Power Systems and Technology Development, IBM Vijay Lund heads IBM's Power Architecture development, including all Power microprocessor and system development. His vision and leadership have steered the flexible and scalable Power Architecture successfully into applications ranging from milliwatts to gigahertz. He will share his vision of Power Architecture and the critical role Power.org and open collaboration will play in defining the new technical and business approaches to industry leadership in system-on-chip and platform markets.
Panel: Venture Capital impact in Asia Moderator: Brian Chiang, managing director, Walden International, China


 Brian Chiang moderates a panel of VC-backed companies, some in China, exploring why Power.org is so appealing for start-up companies that target emerging applications. The team will talk about the importance of investments in emerging spaces like China, and will highlight the value of standards and IP management for more efficient and rapid development of leadership solutions in new market spaces.
Panel: System-on-chip development challenges Moderator: Lonn Fiance, marketing director, Synopsys A panel of noteworthy EDA and IP executives (from IBM, Cadence, Synopsys, HCL, Denali, and Xilinx) will tackle the issues of standards development in microprocessor component ecosystems.
Lunch   Provided by Power.org
EDA industry trends Sanjay Srivastava, president and CEO, Denali Software, Inc. Sanjay Srivastava will provide an enlightening perspective on trends in the area of design flows and IP, and will talk about the relevance and importance of open collaborative organizations.
Power Architecture business and technical update Tom Reeves, vice president, semiconductor business, IBM Tom Reeves will discuss IBM's continued leadership in technology and architecture, describing the company's commitment to opening Power to areas including Greater China.
IBM's Engineering & Technology Services Power Architecture Offerings
 Dale Hoffman, director and CTO, Engineering & Technology Serives, IBM
 Overview of IBM's Engineering & Technology Services (E&TS) offerings for Power Architecture SoC developers.
Power.org overview Mike Paczan, Power.org CTO Mike Paczan will discuss how Power.org will accomplish creating a more innovative and collaborative business model around the Power Architecture. He will also provide an update of the projects on which the organization is currently working.
Closing remarks Morris Chen, vice president competitive sales, IBM AP  
Solution Center networking event   Enjoy refreshments while you network with peers surrounded by a Power ecosystem that includes Power licensing, many EDA solutions, design services models, IP providers, software providers, and more.


The agenda: Day 2, September 28


Topic Presenter Description
Registration/coffee and tea    
Welcome back Morris Chen, vice president competitive sales, IBM AP  
Open Collaboration: Essential to electronics innovation Pankaj Mayor, group director of business development, industry alliances, Cadence Design Systems The trend toward disaggregation or horizontalization is here to stay. However, a level of virtual reaggregation is happening across the industry; companies are collaborating in innovative ways to address the most challenging design and manufacturing issues. This is driving EDA companies, IP suppliers, semiconductor manufacturers, and others to work together to improve customer productivity and accelerate their path to silicon success. Ultimately, our customers' success in the nanometer era hinges on collaboration among leading companies in the design chain.
Power.org corporate member breakout sessions   Four one-hour sessions will be offered that allow participants to have more detailed discussions with Power.org members.
Power.org corporate member breakout sessions
Four one-hour sessions will be offered that allow participants to have more detailed discussions with Power.org members.
Lunch   Provided by Power.org
Power.org corporate member breakout sessions   Four one-hour sessions will be offered that allow participants to have more detailed discussions with Power.org members.
Power.org corporate member breakout sessions
Four one-hour sessions will be offered that allow participants to have more detailed discussions with Power.org members.
Closing remarks Morris Chen, vice president competitive sales, IBM AP  
Solution Center networking event   Enjoy refreshments while you network with peers surrounded by a Power ecosystem that includes Power licensing, many EDA solutions, design services models, IP providers, software providers, and more.